Microsoft revealed this week that is has generated over $56 billion in sales from its Xbox 360 and sold more than 67 million consoles since 2005. The CMO of Microsoft’s Interactive Entertainment Division, Yusuf Mehdi, mentioned on the Microsoft blog that the Xbox 360 also holds a 47 percent share of the current console market.
Mehdi attributes the continued success of the console to strong sales of the motion-controlled Kinect technology as well as new Xbox Live entertainment options. Since its release back in November of 2010, 19 million Kinects have been sold. Xbox live also currently has over 40 million members who, on average, spend 84 hours per month using their console.
By January of this year Microsoft had sold 66 million consoles and 18 million Kinects. By October 2011, they had sold 57.3 million Xbox 360s.
Mehdi described the continual rise in sales as gravity defying and increasing year after year, but there are some signs that the sales of the Xbox 360 are starting to slow down.
In the third quarter of Microsoft’s fiscal year, there were about half of the number of Xbox 360s shipped than during the same quarter of the previous year. Still, the current sales numbers reflect the unwavering popularity of the Xbox 360 and all the features it offers.