As June 5 draws near, we’ve been seeing more and more vitriol being levied at the annual gaming expo E3. While some outspoken critics claim that the event has become “irrelevant” and out-dated in it’s
approach, E3 organizer ESA claims that these criticisms couldn’t be any further from the truth.
“I disagree with broad declarations that a show which hasn’t occurred yet is irrelevant,” Senior Vice President of Internal Affairs Rich Taylor told MCV. “The fact that Zynga and GREE are going to be there is
reflective of a show that is very much relevant. These firms are talking specifically about mobile and social.”
Not only is E3 still relevant, Taylor claims, it’s also still the best way for new games to garner exposure prior to release. “There isn’t a better amplify for new games than E3,” he said. “What happens in LA
will be heard around the globe and echo around for the months to follow.”
As for future of E3 and its ability to maintain relevance, Taylor isn’t worried. “If E3 was losing relevancy we’d be having a fire sale on exhibit space,” he explained. “But it is the opposite, we are packed to the gills. The industry will change and we will change with it.”