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EA Execs Respond to Battlefield 3′s BAFTA Awards

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BF3

Yesterday we reported the winners of the British Academy Video Games Awards, with Battlefield 3 winning the GAME Award of 2011, the only category to be voted on by the public. While it also won awards for Audio Achievement and Online Multiplayer, business lead for EA, Colin Blackwood, and product manager for EA, Kevin Flynn, were proudest of their GAME Award achievement. Flynn stated, “I’m shocked and impressed by the taste of the British public.”

The other nominees for the GAME Award included Batman: Arkham City, Call of Duty: Modern Warfare 3, FIFA 2012, LA Noire, Legend of Zelda: Skyward Sword, Minecraft, Portal 2, Skyrim, and Uncharted 3. When asked by VG247 how it felt to beat Call of Duty, Blackwood replied:

Obviously, Call of Duty has defined the size of the shooter market, so to get one over on them? That’s great.

I think, on the Battlefield thing, people wanted something different. It’s so unique. The different level of depth you get on the multiplayer, and the vehicles, and the moments that happen and you just can’t believe you just had a ‘Battlefield moment,’ it makes you smile, it just blows you away. It offers something that no other game in the genre – actually no other game, clearly thought by the fans – actually does. It’s amazing.

Blackwood believed that what set Battlefield 3 apart from the competition was its uniqueness, the depth of the multiplayer, the vehicles, and what he called “Battlefield moments,” saying, “…it makes you smile, it just blows you away. It offers something that no other game in the genre – actually no other game, clearly thought by the fans – actually does. It’s amazing.”

Flynn then joined the conversation, and was faced with the same question of how it felt to beat DICE’s rival (Call of Duty). With a little slip, Flynn said, “It’s great to beat Gears of War, it really is, it’s amazing to come out on top of those guys.”

Even Blackwood couldn’t help but laugh, but didn’t interrupt or correct Flynn as he continued on to say, “I’m just really pleased to be here. I’m shocked and impressed by the taste of the British public. Cheers, Battlefield 3 for the win.”

According to the Battlefield site, Battlefield 3 has won over 60 awards, including Best of Show at Gamescom, E3, and Eurogamer expo, and a Futuer Game Award at the Tokyo Game Show.

Your Comments

  • avatar
    grimueax said Mar 18th 2012 5:24 PM

    First they vote for CoD:BlOps as the best ending in video games, now Battlefield 3 wins game of the year? The British have no taste.

    Reply
  • avatar
    BFIsDead said Mar 19th 2012 3:25 PM

    The Battlefield series as we had known it is officially dead. Nothing smacks of COD more than a “close-quarters” DLC.

    The Battlefield genre was larger maps, vehicles: both ground and air, commander with assets and the ability to over-run the enemy base.

    All that is gone. It’s a truly “consolized” game now which is only out for as much of the market-share as they can get. Good for them, they want to make money and need to do so. I get that and understand why they make these games in the first place.

    However, they should never have branded BF3 as a BF game. Those who have played BF series games since the beginning know what I mean.

    I guess the short attention span of people today, this is appealing to that market of younger gamers. However, if you want true strategy and team work, the older BF series games such as BF2 were a true representation of that.

    Am I living in the past, perhaps, but the calling this up-coming “Close-Quarters” DLC a BF game is a cheap-shot at the original franchise and smacks of COD.

    Reply

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