Yesterday we reported the winners of the British Academy Video Games Awards, with Battlefield 3 winning the GAME Award of 2011, the only category to be voted on by the public. While it also won awards for Audio Achievement and Online Multiplayer, business lead for EA, Colin Blackwood, and product manager for EA, Kevin Flynn, were proudest of their GAME Award achievement. Flynn stated, “I’m shocked and impressed by the taste of the British public.”
The other nominees for the GAME Award included Batman: Arkham City, Call of Duty: Modern Warfare 3, FIFA 2012, LA Noire, Legend of Zelda: Skyward Sword, Minecraft, Portal 2, Skyrim, and Uncharted 3. When asked by VG247 how it felt to beat Call of Duty, Blackwood replied:
Obviously, Call of Duty has defined the size of the shooter market, so to get one over on them? That’s great.
I think, on the Battlefield thing, people wanted something different. It’s so unique. The different level of depth you get on the multiplayer, and the vehicles, and the moments that happen and you just can’t believe you just had a ‘Battlefield moment,’ it makes you smile, it just blows you away. It offers something that no other game in the genre – actually no other game, clearly thought by the fans – actually does. It’s amazing.
Blackwood believed that what set Battlefield 3 apart from the competition was its uniqueness, the depth of the multiplayer, the vehicles, and what he called “Battlefield moments,” saying, “…it makes you smile, it just blows you away. It offers something that no other game in the genre – actually no other game, clearly thought by the fans – actually does. It’s amazing.”
Flynn then joined the conversation, and was faced with the same question of how it felt to beat DICE’s rival (Call of Duty). With a little slip, Flynn said, “It’s great to beat Gears of War, it really is, it’s amazing to come out on top of those guys.”
Even Blackwood couldn’t help but laugh, but didn’t interrupt or correct Flynn as he continued on to say, “I’m just really pleased to be here. I’m shocked and impressed by the taste of the British public. Cheers, Battlefield 3 for the win.”
According to the Battlefield site, Battlefield 3 has won over 60 awards, including Best of Show at Gamescom, E3, and Eurogamer expo, and a Futuer Game Award at the Tokyo Game Show.