Remember EA’s crazy PR stunt for Mass Effect 3? Well, it began yesterday with some humorous results, as the first launches resulted in the game being stuck in a 150 foot tree and the other supposedly landing in the desert.
While there were no updates on the desert copy, a group of fans crowded around the tree. Thus began a massive crusade to get the copy down from it’s leafy prison as people used marbles, water balloons, sticks, and even potato guns to attempt to knock it down. What amazes me is that no one has attempted to simply scale the tree. Of course, none of this takes into account the massive bloodbath that would ensue among the crowd once the game landed on solid ground.
As it turns out, both launches ended in failure according to Mass Effect’s Facebook page. For safety and legal reasons, they want fans to stop any recovery attempts, but is that really going to stop hardcore fans? To go along with this, Piki Geek would like to extend a PSA to our readers;don’t kill yourself getting Mass Effect 3 – or do, but record it Blair Witch style.* We would also like to extend a PSA to developers out there – read this.
As a whole, EA’s marketing for Mass Effect 3 has me shaking my head as the UK stunt is even more insane, as it’s essentially a petition for the government to admit that aliens are real.
*PIKIMAL LAWYERS HAVE ADVISED US TO INSTRUCT YOU TO NEVER, EVER DO THIS. SERIOUSLY.