Sequels, threequels, and rehashes aren’t the only games that got a lot of attention this year in the form of consumer dollars. Dead Island developer Techland said that its game, a new IP and a Polish one to boot, sold 3 million copies worldwide. And that isn’t a number to scoff at, especially when it comes to original games that aren’t additional installments in a series or branched out from previously established IPs.
Tomasz Gawlikowski of Techland PR said that Dead Island “sold very, very well” upon its release in September on Xbox 360, Playstation 3, and PC.
“I don’t have accurate data, but I think that we probably made the best-selling new IP in year 2011,” he said. “Also, Dead Island is the best-selling game in history of Polish game development.”
Dead Island’s hit status may be attributed to its popular CGI trailer, a somber, cinematic video depicting a series of events in reverse. It quickly went viral and even spawned a motion picture deal before the game’s release.