As of September 2011, the already best-selling Nintendo DS gaming system reached a new milestone of 50 million units sold for the lifetime of its release. The numbers were provided by NPD Group, a market research company that covers the North Americas.
“The Nintendo DS forever changed the gaming landscape, and the fact that consumers continue to embrace the platform is a testament to its value and mass appeal,” said Nintendo of America’s Executive Vice President of Sales & Marketing, Scott Moffitt. “Our hand-held story continues with the Nintendo 3DS system, which just had its second consecutive month of growth and enters its first holiday season with a monster lineup of games, including Super Mario 3D Land and Mario Kart 7.”
What Moffitt says is supported by the numbers: the 3DS is close behind with more than 260,000 units sold in September, pushing for a total of almost 450,000 since the price was reduced back in August. Even the Wii continues to stay competitive with 240,000 systems sold in just September.