3DS Price Cut Boosts Sales, Gives Nintendo Much Needed Momentum

Consider this a lesson learned: if sales are drooping, slash the price. Following the Nintendo 3DS’s $60 price drop, August sales jumped from 50,000 to 185,000. It was a very good month for Nintendo indeed, totaling out at about 235,000 – a jaw-dropping 260 percent increase from the same time period in July.

“Consumers are responding very positively to the new suggested retail price,” said Scott Moffitt, Nintendo’s US executive vice president of sales, marketing and stating the obvious.

The company expects to continue slaughtering sales this Christmas. With titles such as The Legend of Zelda: Ocarina of Time 3D, Star Fox 64 3D and Super Mario 3D Land, it shouldn’t pose too much of a challenge.