Electronic Arts CEO, John Riccitiello, is certainly not a man to shy from putting his money where his mouth is. Back in May of this year, Riccitiello made waves by stating that Battlefield 3 would be the game to assume the mythical role of “COD killer,” and that Activision’s billion dollar franchise would fall before the might of the worlds new premier war shooter. To back up these claims, analyst Michael Pachter believes that EA are prepared to sink something around 50 million dollars into advertising for the game, including etching the very name of the game permanently into the moon’s surface.
OK, so we made that last bit up, but it’s hard to think of what else EA can think to do with all that scratch. You could maybe buy a small island, or 50 million $1 hot dogs and feed the whole of France (more or less). EA could pick a channel and plaster it with Battlefield ads 24/7 for a month before launch, or they could spend the money for a nanosecond of TV time during the Super Bowl. The point we’re getting at is that this seems like a lot, way more than you might think what was necessary. But hey, it’s their money, and if they want to blow it all on a game that probably won’t beat Modern Warfare 3 sales even if the budget was $50 billion, then more power to them.
[via Game Spot]