EA Expected To Flood Market With $50 Mil Battlefield 3 Ad Campaign
Electronic Arts CEO, John Riccitiello, is certainly not a man to shy from putting his money where his mouth is. Back in May of this year, Riccitiello made waves by stating that Battlefield 3 would be the game to assume the mythical role of “COD killer,” and that Activision’s billion dollar franchise would fall before the might of the worlds new premier war shooter. To back up these claims, analyst Michael Pachter believes that EA are prepared to sink something around 50 million dollars into advertising for the game, including etching the very name of the game permanently into the moon’s surface.
OK, so we made that last bit up, but it’s hard to think of what else EA can think to do with all that scratch. You could maybe buy a small island, or 50 million $1 hot dogs and feed the whole of France (more or less). EA could pick a channel and plaster it with Battlefield ads 24/7 for a month before launch, or they could spend the money for a nanosecond of TV time during the Super Bowl. The point we’re getting at is that this seems like a lot, way more than you might think what was necessary. But hey, it’s their money, and if they want to blow it all on a game that probably won’t beat Modern Warfare 3 sales even if the budget was $50 billion, then more power to them.
[via Game Spot]
left4dead 2 had about 40 million (not exact numbers because i forget) used to whore it out before the super bowl. Point?
my bad it was 25 million dollars
That it’s a stupid amount of money and, as other commenters have pointed out, it probably won’t make much difference in the long run.
I didn’t know “EA Being Functionally Retarded Concerning Marketing” was considered newsworthy anymore, but whatever, skiie is right because it’s really a huge “so what”, tens of billions go into advertising worldwide, and if nothing else it’s symbolic of their commitment to the regicide of CoD, so stop trying to create something from nothing dooley you sensationalist fuck
Left4dead 2 was made in 6 months and had 25 million dollars worth of advertisement. This is not unexpected or unusual amount of money for a big title. a 4th quarter game probably need this much coverage everything will be all about the seasons because in America Christmas starts at November these days.
I think this game has already had a ton of media coverage. The hype built up on the internet is certainly monumental. I understand there has been a lack of a TV advertising presence, but let’s be honest here; anybody who is into gaming or potentially going to want to buy a first person shooter in the next few months already knows about BF3. I think they are just wasting there money here, and for there 50 million dollar effort, they probably won’t make that back up in increased sales.
Agreed. How about they save the $50 million and give me some free DLC? Everyone I know (myself included) already plans on purchasing this game.
So, EA is such a money whore to make extremely expensive ad campaigns… To get more money.
this is like coke ads! everyone who it will concern already knows about it and everyone whose a shooter gamer has most likely already tried it!
That is a crazy amount of cash. Do they really think they will get any new customers? 50 million dollars worth? Games cost 69 dollars in Canada. 50mil / 69 = 724,637 new customers to recoup that cost.like guycom said, everyone who needs to know about bf3 already does.
Wait… EA’s making BattleField 3?!??!! NO WAY!!!