When asked to explain increase R&D costs during a conference call with investors earlier today, Sony executive vice president Masaru Kato revealed that the company is already working on a successor to the PlayStation 3.
“For the home equipment the PS3 still has a product life,” Kato commented, “but this is a platform business, so for the future platform – when we’ll be introducing what product I cannot discuss that – but our development work is already under way, so the costs are incurred there.”
The “product life” Kato mentioned is likely a reference to the PS3’s planned 10 year life cycle, which isn’t slated to end until 2016. Sony has remained publicly adamant about sticking to that timetable, but with Nintendo revealing Project Café next month and dev kits for the Xbox 360 successor allegedly in circulation, news of R&D work on the PS4 is far from surprising from a business standpoint.
Though the timing remains muddy, it’s looking increasingly like we’ll have another full-blown console war on our hands within the next three years.