During a conference call with investors earlier today, EA CEO John Riccitiello threw down the gritty modern warfare gauntlet, claiming that the publisher’s upcoming Battlefield 3 has the potential to overtake Activision’s behemothic Call of Duty series.
“[W]e have the superior game engine, a superior development studio, and a flat out superior game,” Riccitiello stated. “Our goal is to significantly gain share in the huge FPS category and to put the other team on defense.”
In addition, Riccitiello revealed that pre-orders for Battlefield 3 have seen an eightfold increase over the series’ last installment, Bad Company 2.
EA has made no bones about the fact that DICE’s new game has been built from the ground up to compete with the Call of Duty franchise, which has now surpassed $4 billion in retail sales. At last month’s Ad Age Digital Conference, Riccitello commented that Battlefield 3 is “designed to take that game down.”
Given the high level of polish we’ve seen so far, EA’s big words might actually have the game to back them up. We’ll have to wait and see come this November.