The creators of Call of Duty: Black Ops are filling their pools with cash and twirling their mustaches in triumph as the game tipped over the $1 billion in sales today.
In response to the game’s hefty sales, Bobby Kotick, CEO of Activision Blizzard, announced that, “In all of entertainment, only Call of Duty and “Avatar” have ever achieved the billion dollar revenue milestone this quickly. This is a tribute to the global appeal of the Call of Duty franchise, the exceptional talent at Treyarch and the hundreds of extraordinary people across our many Call of Duty studios including Infinity Ward and Sledgehammer that work tirelessly on the franchise.”
Black Ops is no stranger to setting records. In its first five days, it sold more than $650 million, beating out Call of Duty: Modern Warfare 2’s record last year of $550 million. Since the game’s launch, more than 600 million hours have been clocked in by eager players.
Kotick credits the fans and players as the reason for the game’s success through their support and now empty wallets.